User-Generated Content is content from customers, users, and people. These people interact with your brand. The content can include video, images, social media posts, and reviews. Today’s marketing is not limited to social posts either. Therefore, user-generated content is any time a person makes content related to your brand.
Influencer Content is a more specific segment of user content. It is still a person providing content and the content still relates to your brand. However, an influencer is different because they have an identifiable audience that they are sharing with. It is this audience that sets influencer content apart from the rest of the user-generated content on the internet.
As you can see, there are some differences between user-generated content and influencer marketing content. Influencer content has a similar level of trust and authority. The difference is that they require more communication with the brand to create their content. User content, on the other hand, can be a loose canon because users aren’t affiliated with the brand in any way. They can be as brutally honest as they want.
So which method should you be using? That depends entirely on your goals, but the best answer is both! Building the infrastructure to encourage user-generated content will help to automate the process. This will give you some time to actively develop your influencer-generated content strategy.
Both pieces of content creation are necessary to a successful brand’s marketing plan. Your customers will find this content more trustworthy and authentic than typical brand posts.
A good system for brands to follow would have a consistent flood of user and influencer content. Therefore, this consistent buzz will drive traffic to your website and increase your brand awareness with each new post.