How to build product pages that drive revenue

By
Taran Soodan
How to build product pages that drive revenue

To increase revenue for your Shopify store, you need to ensure your product pages are high-performing. But what makes a good product page?

In this blog post, we'll cover tips for building product pages that convert, including how to showcase reviews, make navigation easy, and more. Plus, we'll touch on the importance of mobile-friendliness. By the end, you'll have all the tools you need to create product pages that help you hit your revenue goals.

Tips for building high-performing product pages

A good product page must be able to do several things well to convert visitors into customers. First, it must be clear about what the product is and what it does. Second, it must be visually appealing and easy to navigate. Third, it must provide enough information to allow the visitor to make an informed decision about whether or not to purchase the product.

First, a good product page must be clear about what the product is and what it does. This seems simple, but you'd be surprised how many product pages fail to do this adequately. The page should have a prominent title that accurately describes the product, and should also include clear and concise bullet points that list the key features and benefits of the product. If there are any unique selling points (USPs), they should also be prominently displayed.

Second, a good product page must be visually appealing and easy to navigate. This means that the page should have a clean and professional design, with high-quality images that show off the product in its best light. The layout should be easy to follow, with clearly-labeled sections that allow visitors to find the information they need quickly and easily.

Third, a good product page must provide enough information to allow the visitor to make an informed decision about whether or not to purchase the product. This means including detailed descriptions of the features and benefits of the product, as well as customer reviews and ratings if possible. It's also important to include pricing information upfront so that there are no surprises later on down the road.

1. Keep it simple

When it comes to product pages, less is definitely more. Too much text, images and clutter can overwhelm visitors and actually dissuade them from converting. So what should you include on a product page to encourage visitors to buy? Start with the basics: a clear headline, an eye-catching image, a brief description and a call-to-action (CTA).

2. Make it easy to find essential information

Visitors should be able to easily find key information about the product on the page, without having to search for it. This includes the price, shipping information, product features and any relevant customer reviews. Placing this information ‘above the fold’ (ie. visible without scrolling) will make it more likely that visitors will see it and be encouraged to buy.

3. Use persuasive copy

The copy on your product page should be persuasive and convincing, without being too ‘salesy’. Focus on the benefits of the product, rather than just its features. And use strong calls-to-action (eg. ‘Buy now’, ‘Add to basket’) to encourage visitors to take action.

4. Use high-quality images

Images are crucial on product pages, as they give visitors a visual representation of what they’re buying. Make sure you use high-quality images (ideally multiple images from different angles) so that visitors can see exactly what they’re getting. You could also use video if appropriate, as this can be even more effective in conveying what the product looks like and how it works.

5. Optimize for search engines

It’s important to remember that potential customers may not only find your product page via your website – they may also discover it through a search engine such as Google. So it’s important to optimise your page for search engines, using relevant keywords throughout the copy and in the page title and metatags. This will help ensure that your page appears as high up as possible in search engine results pages (SERPs), making it more likely that people will click through to it.

6. Include customer reviews

Customer reviews can be extremely useful in persuading potential buyers to purchase a product. If you have any positive reviews from previous customers, make sure to include them on your product page (with permission from the customer, of course). You could also consider including testimonials or endorsements from experts or influencers in your industry if you have them – these can add extra weight and authority to your page

7. Showcase reviews

Product pages that showcase customer reviews can be extremely effective in increasing conversion rates. Reviews provide social proof that other people have purchased the product and been happy with it, which helps to increase the visitor's confidence in the product. In addition, reviews can provide valuable insights into the product itself, which can be helpful for visitors who are undecided about whether or not to purchase it.

There are a few things to keep in mind when showcase reviews on a product page. First, make sure that the reviews are genuine and come from verified purchasers of the product. Second, keep the number of reviews reasonable - too many can be overwhelming, and too few can make the page seem less credible. Finally, highlight the positive aspects of the product in the review section, as this will help to increase confidence in potential buyers.

8. Make navigation easy

A good product page must be easy to navigate in order to convert visitors into customers. Navigation should be clear and simple, with the most important information appearing first. Visitors should be able to find what they are looking for quickly and easily, without having to click through multiple pages or search through a long list of products.

In addition, the navigation should be consistent across all of the pages on the site. This means that visitors should be able to use the same navigation on every page, regardless of where they are on the site. This will help to keep visitors from becoming frustrated and leaving the site without making a purchase.

Finally, the navigation should be responsive to work well on all devices. More and more people are using their mobile phones to browse the internet, so it is important that product pages are designed to work well on these devices. If visitors have to zoom in or scroll horizontally to view the page, they are likely to become frustrated and leave without making a purchase.

9. Show a gallery of images

A picture is worth a thousand words, and this is especially true when it comes to product pages. Visitors want to see what the product looks like and how it works before they make a purchase. A gallery of images is the perfect way to show off a product and increase conversion rates.

There are a few things to remember when creating a gallery of images for a product page. First, make sure that the images are high quality and clear. Poor quality images will reflect poorly on the product and can deter potential customers from making a purchase. Second, include a mix of close-up shots and wider shots so that visitors can get a good sense of the product. Third, consider using captions or titles to explain what each image is showing. This can be helpful for visitors who are skimming the page and might otherwise miss important information about the product.

When done right, a gallery of images can be an effective way to increase conversion rates and revenue. By following these tips, you can create an engaging gallery that will showcase your products in the best light possible.

10. Pages must be mobile-friendly

In today's mobile-first world, it is essential that ecommerce brands have product pages that are optimized for mobile devices. Visitors who are browsing on their phones or tablets should be able to easily view the product information, images, and reviews. The navigation should be easy to use and the page should load quickly.

Ecommerce brands can use several tactics to make sure their product pages are mobile-friendly. First, they should use responsive design so that the page automatically adjusts to the visitor's screen size. Second, they should use high-quality images that are sized appropriately for mobile devices. Third, they should keep the amount of text on the page to a minimum and use clear and concise language.

Making sure product pages are mobile-friendly is essential for two reasons. First, it ensures that visitors have a positive experience on the site and are more likely to convert into customers. Second, it helps to improve search engine rankings since Google now uses mobile-friendliness as a ranking factor.

There are a few things to avoid when optimizing product pages for mobile devices. First, do not use popups or interstitials that cover the content of the page. These can be frustrating for visitors and will likely cause them to leave the site. Second, do not use Flash or Java content since these are not supported by most mobile browsers. Finally, do not redirect visitors to the desktop version of the site if they are using a mobile device.

How Cross-Store Selling grows your Shopify store

Want to know the open secret to growing your Shopify store? It’s Cross-Store Selling. With Cross-Store Selling, your brand can sell products from other stores and vice versa.

Sell your products on other brands’ websites

With Carro, we have a directory of the biggest brands for you to partner with. This means they’ll sell and market your products to their customers. But if you can’t decide which brands are the best fit, we have a tailored recommendation service where we introduce you to brands so you can begin working together.

The best part is you don’t have to pay for products like you would with traditional wholesaling. This allows you to choose different SKUs to see what complements your existing product catalog.

"Take my word for it, if you install Carro, you are going to see what I’ve seen. Which is a dramatic increase to average order value, especially on orders that contain Carro products, which for us is over 80% increase to AOV." 

Ryan Pamplin, Founder & CEO of Blendjet

Virtual inventory makes fulfillment easy

Brand partnerships are not like wholesaling. With Carro, you don’t have to buy products from your partners. Instead, orders are automatically sent to your partner brands so they can handle fulfillment themselves. 

“Before we joined Carro, we had put our company on the market. We thought we needed capital to expand our traditional wholesaling. Now, we’re able to meet our goals without having any cash come out of pocket. We’re tripling and quadrupling the numbers of units that we move because we have access to so much more inventory.”

Amy Richardson-Golia, June & January

Find new bundling & upsell opportunities to increase AOV

Perhaps the most exciting reason to leverage Cross-Store Selling is that it’s the best way to grow your Shopify store in the long run. By working collaboratively with other brands, your brand will set itself up for success. Your Shopify store will become THE destination for your niche. 

One of the best reasons to shop on Amazon is convenience. Being able to buy everything you need in one place is a powerful motivator. Wouldn’t you love it if your Shopify store was the go-to place for your customers’ needs?

"In addition to a nice contribution to the bottom line, it was also one of the most highly-engaged social posts for the year." 

David Krimper, Director of Shopify, Manduka

To learn more about how Carro can help your Shopify store grow, check us out on the Shopify App Store.

Taran Soodan
Taran Soodan

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