As a Brand Manager, trusting an influencer can be… hard. We love their content, we are excited about the collaboration, but it can still be hard to trust your brand’s identity and look to another creator. We wait in apprehension to see the final product of this collaboration and most of the time it hits the mark (but sometimes it doesn’t).
For the holidays, we’re all husting to churn out content at a seemingly impossible rate, and that can mean turning to influencers to help create content and build buzz in time for holiday shoppers. However, Q4 doesn’t have to be a nightmare. Instead, creating a unified holiday aesthetic could be as easy as picking the right influencers and creating a branded holiday guide for influencers to work with.