Our CEO and Co-Founder, David Perry, recently sat down with Startup Savant to talk all things Collaborative Commerce.
“If you’re reading this and you own a brand, do your customers ever ask you for advice on anything that you don’t currently sell?” asks Carro CEO David Perry. “Most brands allow their customers to leave their websites and buy ancillary products elsewhere.” However, sending customers to another store is risky; they might appreciate your help and become even more loyal, but they also might disappear forever because they like the other store better.
To solve this problem, Carro invented what Perry calls “virtual inventory,” which “is not some kind of affiliate program, and it’s not drop-shipping from China.” Rather, “It’s stunningly disruptive to the way things are done by most online brands today.” Specifically, Carro helps its customers cross-sell products in each other’s eCommerce stores that they believe would work well with their own products but can’t afford to stock. The supplier makes products available to the retailer, orders are synced automatically in real-time, and the retailer publishes products to their store. After that, orders placed through the retailer’s store automatically appear in the supplier’s orders. Everything is out in the open, and the customer is fully aware that the supplier will be shipping the products.
According to Carro, its platform allows you to:
Read the full article here.