Influencer marketing is constantly adapting and changing. For marketers, it’s important to keep your brand at the forefront of the latest trends. This will allow you to get the best returns from influencer marketing strategies while they are still fresh and novel.
Try these influencer marketing strategies to grow your brand in the upcoming year!
Influencer marketing is no longer an option, but a necessity. As the internet becomes more and more saturated with paid advertising, the need for organic content for your brand increases. However, influencer marketing also requires a high level of creativity and authenticity in order to succeed. Here are three different strategies to help you freshen up your influencer marketing.
Giveaways are still one of the easiest ways to capture leads for your brand. 91% of Instagram posts with 1,000+ comments are contests, according to Tailwind. You could also have a 79% increase in your giveaway’s performance if you use partners. However, only 2% of Instagram accounts post contest on a regular basis, so the competition is sparse. If you make the giveaway easy to enter, you’ll be able to grow your following, your email list, or both!
If you’re focused on growing your following, a loop giveaway may be the best option. You can partner with other brands and influencers to throw a giveaway that everyone benefits from.
Loop giveaways typically have a large prize package offered in exchange for entrees liking all the partners of the giveaway. Each partner shares the giveaway on their page to extend the reach to each audience. The rules of the contest could be to go to one partner’s page and follow everyone they’re following. You can also give a list of the partners that they have to like in order to enter.
If you’re focused on growing your email list, you can setup the giveaway with any number of tools available today, including Gleam.io, RaffleCopter, and Viral Sweep. From there, you can share the giveaway link with your influencer so that they can share it with their audience. That way, you’ll capture email addresses for these leads so that you can nurture them and increase the chances that they’ll convert. Influencers will love sharing a giveaway with their audience, as these kinds of posts typically have high engagement.
Micro is the new Macro. Instead of focusing on influencers with millions of followers, influencers with as few as 1,000 followers can yield results for your brand. These micro-influencers can help you spread the word about your brand, without breaking the bank.
Micro-influencers also resonate with audiences differently than macro-influencers. They appear more genuine, more honest, and generally more trusted. The social distance between a micro-influencer and their audience is also much shorter, meaning that the audience will consider them closer to a peer than other, larger influencers.
As competition for larger influencers increases, micro-influencers could be the best way to reach new customers with your brand’s message.
If you have a library of influencer content that’s been forgotten, it’s time to start incorporating it into your website. Influencer content can help your site appear personable and trustworthy, as well as providing social proof. If you remember from the Psychology of Influencer Marketing, social proof is when people assume that something is right if other people have made the same assumption first.
Posting influencer content on your website shows consumers that someone else loves this product and that they should too.
There are plenty of widgets and apps that can help you embed an Instagram gallery into your website. In addition to sharing your brand’s feed, you can also set up a gallery that pulls content from a specific hashtag or from mentions, so that you can make a gallery full of user-generated content. One of the best for Shopify is Growave, which allows you to approve the images before they appear in your user-generated gallery.
Instead of taking the time to photograph lifestyle images of each product, you can ask permission to use influencer content on your product listings. You can even add their Instagram handle and follower count to the image so that people know that an influencer recommends the product.
If you know an influencer that would be recognizable to your audience, you can ask for a review of your best-selling items. Posting this on the product page will provide an expert recommendation from an influencer to create trustworthiness for the product and its quality.
Giving your top influencers a landing page is a way of helping to reward your influencers for their hard work. You can add a few of their photos, add some of their reviews, and even feature their favorite products on the page to make it feel personalized. You may even want to share the influencer’s unique coupon code there if you want to further entice visitors to purchase. Then, the influencer can link to that specific page when they share about your brand, and you have a page that can be advertised through all your different marketing channels that has the influencer’s stamp of approval on it.
Adding influencer content to your website can help lend credibility and social proof to your site and it gives the influencer additional exposure. Be sure to ask for permission before using their images on your website, to make sure that you have the proper image permissions, but most influencers would be willing to participate as long as you are able to properly link and credit the content as theirs.
There’s plenty of innovations coming to influencer marketing in 2020. The trick to establishing a successful influencer marketing strategy is to try lots of different techniques. You’ll soon see what resonates with your audience most. You’ll be able to refine your process to work with influencers in the way that works best for your brand.