You've heard of two brands teaming up to create something amazing. Brand partnerships are a great way for businesses to share audiences, collaborate on new initiatives, and drive sales for both parties.
Over the years, we've seen some incredible brand partnerships that have become extremely successful.
From Schoolyard Snacks to Trupo Treats, Paceline to BlendJet, we're here to look at some of our favorite collaborations and how they succeeded. So join us as we explore these awesome examples of brand partnerships!
Why we love brand partnerships
Brand partnerships are the future of ecommerce. Collaborations offer many advantages for both partners involved – increased reach & visibility, successful partnerships, effective marketing strategies, and impact on brand loyalty make it an attractive proposition for any business looking to collaborate with another company without losing its core identity or values!
- Increased Reach & Visibility: Partnerships help each partner extend the reach and visibility of their brand by introducing it to the other's audience. This gives each brand more exposure and allows them to tap into new markets they may not have been able to access on their own. Think of it as finding the best lookalike audience - your customers will see products similar to yours to further increase your reach.
- Successful Partnerships: When done correctly, collaborations can be highly successful for both parties involved. By combining resources, knowledge, and expertise, partners in a collaboration can develop innovative ideas for marketing strategies that drive better results. It creates a win-win situation for both brands without requiring them to invest a heavy amount of capital in new product development.
- A New Kind of Co-Marketing: Marketing to your customers is great and all, but wouldn’t you love it if other brands promoted your products to their customers? With brand partnerships, your partners can get your brand in front of new potential customers every day.
- Impact on Brand Loyalty: Brand partnerships give merchants exciting opportunities to reach out to their customers in a meaningful way with new products (one of the biggest challenges DTC merchants face), to grow recurring revenue through subscriptions, and improve LTV through increased repeat purchases
- Future Trends: As more companies explore the potential of collaborating, there will be an increasing trend towards more creative ways for two brands to collaborate effectively on marketing initiatives without compromising either party's values or branding goals. Consumers want convenience. They don't want to be shopping in 30 tabs. They want it all in one place. Brand partnerships are a moat for a DTC business.
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But the Blendjet team knew they could do more for their customers. They realized their customers were already buying all of these ingredients to go in their blender from other DTC brands. They knew by creating brand partnerships with each that they'd be able to open up exciting revenue and marketing opportunities.
So they created the Blendjet Marketplace.
Now you can take your smoothie game up a notch with JetPack Latte, JetPack Protein Smoothie, or JetPack Smoothie - all important subtopics that will help you get the most out of your portable blender experience.
Accessorize your BlendJet with Orbiter Drinking Lid or Jetsetter Insulated Sleeve, and never worry about spilling while commuting again! And don't forget to add some plant-based milk like Oatly OatMilk in different flavors and sizes for an extra creamy taste.
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And if frozen fruit is more up your alley, grab some Pitaya Frozen Fruit in different flavors to mix things up a bit. Finally, Bumpin Blends' variety packs are perfect when you want something special – plus they come in different combinations! For an extra nutty flavor, PB2 Original Powdered Peanut Butter works wonders too!
If healthy snacking on the go is what you're after, then BlendJet and its range of accessories should definitely be at the top of your list! From plant-based milk to nut butter and frozen fruits, there's something here for everyone who wants quick access to delicious nutrition wherever they may be.
Schoolyard Snacks is reinventing childhood favorites with low-carb, keto-friendly options that give you the crunch and flavor you crave - without all the carbs and sugar!
With over 7,000 reviews for cereal and 2,000 reviews for cheese puffs, this brand has become a fan favorite with over 150,000 fans on social media.
Their delicious selection of snacks includes:
- Peanut butter, cocoa, fruity, cinnamon bun, and cookies & cream flavors for cereal.
- Cheddar cheese, sour cream & onion BBQ.
- Fiery hot flavors for cheese puffs.
What started as a low-carb, keto-approved, high-protein cereal brand has transformed into a keto snack juggernaut.
What sets Schoolyard Snacks apart with this marketplace is a few things:
- The seamless integration of their marketplace products has crafted a singular, cohesive brand image. They've managed to transform their platform into a culinary haven for keto snack enthusiasts.
- They extend exclusive privileges to their email subscribers by granting early access to their products - stirring anticipation and rewarding loyalty.
- Their product pages are a masterclass in marketing. They're teeming with glowing social proof, compelling value propositions, and taste comparisons.
This strategic approach is working.
Schoolyard Snacks is thriving, with an expanded product range driving up average order values and customer lifetime value.
You won't believe the decadent delights Trupo Treats has to offer - they'll blow your taste buds out of this world! From protein bars to wafer bars, Trupo Treats have something for everyone. They provide healthy options, unique flavors, and locally sourced ingredients.
Trupo Treats is a one-stop shop for those looking for vegan snacks that are tasty and better for you. They offer an array of snacks ranging from budget-friendly to premium, and you can find something no matter your budget.
Whether it's a starter pack of mushroom jerky or a sampler pack of coffee and mac & cheese, there's something here for everyone! And with options like gluten-free wafer bars and small-batch protein bars, you can be sure you're getting the best quality product possible.
Furthermore, they ensure their packaging is sustainable so you can feel good about your purchase too! So if you're looking for delicious vegan snacks that don't skimp on flavor or nutrition, look no further than Trupo Treats!
But for all Trupo does well, they wanted an innovative way to drive growth. Enter brand partnerships.
The team wanted to expand its product offerings by creating a marketplace with other delicious vegan treats that its customers would enjoy.
Not only did they want to expand their catalog, but they also wanted to improve average order (AOV) value and overall lifetime value (LTV).
Here's what makes it great:
- Trupo Treats launched its marketplace with several complimentary vegan treats from other leading merchants.
- The marketplace is an integral part of their website and email strategy, allowing for maximum visibility.
- They are constantly looking to add new products to their marketplace to keep customers engaged and discovering even more fun vegan treats.
Paceline is an amazing brand collaboration that we can't get enough of!
Paceline is a best-in-class fitness rewards platform and innovative financial ecosystem powered by physical activity, to help people live longer, healthier, and better lives.
What started as a platform to reward members for logging their workouts has launched into a health & wellness credit card and now, a rewards marketplace with healthy products sourced from Carro.
Paceline doesn’t just offer members a conventional rewards portal experience. They wanted to be able to curate healthy products that aligned with their mission of rewarding users for being healthy.
Enter The Paceline Rewards Portal! Paceline's portal enables users to redeem their hard-earned points for products or discounts to products that they know and love.
They’re able to offer products like Happy Viking, Vanity Planet, Soylent, Sunwarrior, Renewal Mill, Craftmix, Taika, Freestyle Snacks, and so many more.
But why can Paceline do this easily? It’s because they embraced brand partnerships. If they had taken the route of developing their own products, they would have had to invest in product development, shipping, fulfillment, FDA requirements, and so much more.
With brand partnerships, they can easily add and remove products at a whim. No more worrying about logistics or product recalls!
Brand partnerships can be incredibly effective for businesses looking to reach a wider audience and drive sales. Take the example of Schoolyard Snacks, which has seen its online sales grow by an incredible 600% since partnering with Trupo Treats.
Similarly, Paceline and BlendJet have collaborated on several successful campaigns that have greatly increased both companies' visibility in the market.
These examples show how powerful brand partnerships can be when done right—they're like two puzzle pieces coming together to form a much bigger picture.
Get started with your own brand partnerships in minutes with Carro for your Shopify store for free.