Cross-Selling and Up-Selling to Increase Revenue for Your Store

Sarah Donawerth
Sarah Donawerth
Cross-Selling and Up-Selling to Increase Revenue for Your Store

What’s the Difference Between Up-Selling and Cross-Selling?

Up-selling is about improving the items that the customer would already like to buy, so that you can charge a premium price. If it is a service, this could mean extending the term that they are paying for (12-month subscription instead of a 6-month subscription). It could also mean offering a bundle of additional products, so that you can charge a “bundled” rate.

If you have products with variations at different prices, then up-selling could be convincing the customer to purchase the more expensive variation of that product.

Cross-selling involves offering related products to the customer so that they add other items to their cart. These are still individual items, not bundles, which is why it is considered a cross-sell and not an up-sell.

For example, if someone just purchased a piece of jewelry, you could recommend the necklace or earrings that match that piece. They could then choose whether to buy more items, or stick with their original purchase.

Up-Selling Best Practices

Cross-Selling Best Practices

Top Shopify Apps for Cross-Selling/Up-Selling

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