A solid conversion rate can set up your store for massive growth. A conversion rate is calculated as the number of people who converted divided by the total audience size. Conversion rates are usually expressed as a percentage. For example, if 100 people visit your website and 3 people make purchases, then you have a 3% conversion rate.

Try these Shopify apps to increase your conversion rate. There are plenty of options that can grow customer trust, answer customer questions, and get customers ready to convert!

Nudgify

Recommended by: Rex Freiberger, GadgetReview

Nudgify installs with just one click and provides several options for nudging your customers through building trust and creating urgency.

It’s an app that essentially shows customers social proof like reviews, recent sales of products, sign-ups to a list, etc. This improves buyer confidence, allowing the customer to see that other people trust in the brand and product. Reviews especially help with this, especially if they’re well-curated. ~Rex Freiberger

To Increase Your Conversion Rate, We Recommend:

• Use each of Nudgify’s four apps: 1) Social Proof Nudges (“sales pop”), 2) FOMO Notifications, 3) Free Delivery Nudges, 4) Custom Nudges on any page
• Use their library of Nudges to get started A/B testing the different options.

Try Nudgify

Growave

Recommended by: Dan Bailey, WikiLawn

Growave is the all-in-one marketing platform that helps Shopify brands reach their audience, engage users, build customer loyalty, and increase conversions with ease.

Growave’s features include:

• Loyalty and rewards
• Reviews (with integrations with Google Shopping!)
• Wishlist
• Instagram & user-generated content galleries
• Referral program
• Social login
• Social sharing
• Automated emails

To Increase Your Conversion Rate, We Recommend:

• Begin by implementing the loyalty, rewards, and wishlist apps so that you can start capturing information from your customers that can be used in your retargeting campaigns.
• Setting up social login can also help you streamline the login process, making checkout faster and reduce friction.
• Create Instagram galleries on your product listings and category pages. This can help you build customer trust, as they will see positive reviews (social proof) and pictures of the products in use by real people.

Try Growave

Privy

Recommended by: Rex Freiberger, GadgetReview

Build beautiful popups with easy to use targeting & triggers that get people to join your list. It also auto-syncs contacts to Mailchimp & Klaviyo. Use targeted popups w/ exit intent & discounts to improve conversion. Send automated abandoned cart emails to recover more sales. Drive sales w/ email newsletters and automated emails & texts. Automate order follow ups, cart abandonment, and welcome messages.

To Increase Your Conversion Rate, We Recommend:

• Begin A/B testing different popups to grow your email list. You can also set up a series of emails so that each email lead gets messages giving them more information about your product offerings.
• Integrate with a bulk coupon code service so that you can include coupon codes on your popups for customers who have stalled in the purchasing process. These single use, bulk coupon codes are safer than other types of coupon codes because they won’t be spread to coupon and deals sites, and they’ll create urgency for customers to use their coupon codes before they are misplaced or forgotten.

Try Privy

Recom.ai

Recommended by: Bruce Hogan, SoftwarePundit

Shopify store owners can use related products to increase their conversion rate and their average order value. Recom.ai allows store owners to add product recommendations to their stores. Capture new customers with outstanding upsells & cross-sells by creating simple rules or using powerful AI for better store performance. No matter where customers go, be ready to offer sophisticated upsells and cross-sells through all pages of your online store here and now.

To Increase Your Conversion Rate, We Recommend:

• Using the AI component of this app to power your related products.
• Placing related products on each product page so that they can easily find products that fit their needs.

Try Recom.ai

Zotabox

Recommended by: Jessica Rose, Copper H2O

Live chat can be an effective way to address concerns from potential customers in real-time. A solution like Zotabox can increase customers average page views, dwell time, and conversions. Jessica Rose saw a 20% increase in average page views and an increase in conversion when they implemented live chat on their site.

To Increase Your Conversion Rate, We Recommend:

• Installing Zotabox so that you can live chat with your customers.
• Staffing your chat so that you can provide answers quickly and effectively. Beware, if you don’t achieve a great customer service experience with your chat, then you can actually hurt how your customers view your brand.

Try Zotabox

JustUno

Recommended by: Austin Smith, Capiche

JustUno works with juggernaut Shopify brands like Rothy’s, Stella&Dot, and Pura Vida Bracelets. They are an AI visitor conversion platform.

Smarter Data. Smarter Insights.

Justuno’s core visitor intelligence technology utilizes predictive analytics to create actionable insights that help you make informed decisions to improve sales and the customer experience, all at once.

Combining the power of your audience’s micro-interactions with billions of additional user sessions, Justuno layers strategic, intelligent data into every product and feature. Learn how our core technology can help you discover hidden segments and new opportunities for your business.

~From JustUno

Intelligent lead captures, personalized website messaging, and audience analytics to convert more visitors into customers.

To Increase Your Conversion Rate, We Recommend:

• A/B test JustUno’s popups, exit offers, and deals to see which combination causes the biggest increase in conversions and revenue.
• Use their banner bar to highlight promotions and sales that can effectively convert visitors.
• Start sending message through email, Facebook Messenger, and SMS text to effectively convert abandoned carts. JustUno has tools to set this up and capture leads when they visit your site.

Try JustUno

Vimotia Video Marketing

Recommended by: Jeff Moriarty, Moriarty’s Gem Art

Vimotia Video Marketing allows you to add videos to your product listings. This makes the images and content on your product pages much more immersive. You can add messages, countdown timers, promotion stickers, and buy buttons to the videos that are embedded on your website as well, increasing your chances of making a conversion through your video content.

To Increase Your Conversion Rate, We Recommend:

• Embed videos that explain your product’s main features. This video can reiterate the text from the rest of your product listing, presenting it in a new format.
• Add Buy Now buttons to your video content displayed on blog posts and other content.
• Use countdown timers and promotional stickers to help drive conversions during sales.

Try Vimotia Video Marketing

HotJar

Recommended by: John Frigo, BestPriceNutrition.Com

Sometimes the best way to improve your conversion rate is to get the data you need to make the best decisions.

This allows me to see how my customers are interacting with the page ie are they not scrolling past a certain point? Do I need to move some important piece of information up higher on the page, etc. I use HotJar to find any problems or rooms for improvement and then use Neat AB or a similar to test improvements to see if the page converts better.
~John Frigo

To Increase Your Conversion Rate, We Recommend:

• Install HotJar on your site.
• Use HotJar to optimize each important page on your website, starting with the checkout flow. You should take a look at any page that has a Buy or Add to Cart CTA to optimize for clicks on these CTAs.

Try HotJar

Extend – Extended Warranties

Recommended by: Khaled Bashir, Turning Traffic Agency

For luxury and high ticket items, a warranty can provide the added protection that users need as motivation to make the purchase. In fact, Khaled Bashir contributes a 10% lift in conversion rate when implemented on websites with $100+ AOVs.

To Increase Your Conversion Rate, We Recommend:

• Offer an easy extended warranty for items over $100.

Try Extend

Shop Workflow Automation

Recommended by: Austin Smith, Capiche

How much could you get done if you had a virtual assistant? That’s what Shop Workflow Automation is for. They automate daily tasks so that you can get more done.

This app can help you recover abandoned carts, send personalized emails to your customers, and schedule sales and other shop changes.

To Increase Your Conversion Rate, We Recommend:

• Use Shop Workflow Automation to hide out of stock products. This will ensure that people aren’t distracted by products that they can’t purchase and they’ll focus on your other offerings.
• Shop Workflow Automation can send you daily sales reporting, which can help you refine your other efforts to increase your conversion rate.

Try Shop Workflow Automation

Bonus: Carro for Influencer Marketing and Brand Partnerships

Recommended by: Us!

Carro can power your growth through influencer marketing and our newest partnership platform, Brand Partnerships!

With influencer marketing, you can drive traffic to your site, which may not increase your conversion rate right away, but it will expose more people to your brand and if you’ve optimized the other aspects of your site, your conversion rate should hold steady.

With Brand Partnerships, you can sell your products on other Shopify stores, which helps you get additional conversions and sales for your products without having to do anything on your own site! You’ll be selling through other successful Shopify stores and they’ll be handling the marketing too!

To Increase Your Conversion Rate, We Recommend:

• Working with influencers on a regular basis to drive traffic to your store. You can also repurpose your influencer content to post on your website and product listings, which will build customer trust and, in turn, increase conversions.
• Start partnering with other brands to cross-sell each other’s products.

Check Out Carro

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