Building Trust and Scaling Success: The FairGround’s Journey with Carro's Marketplace Enablement Platform

About The FairGround

Founder Ginnie Chadwyck-Healey’s vision was to create a marketplace built on trust, transparency, and ethical standards, providing consumers with a curated selection of verified brands.

“The FairGround was born out of my desire to create a marketplace that focuses on brands doing business better. These brands are all vetted through third-party assessments, so there’s a layer of trust customers can rely on. I wanted to highlight transparency—brands that are sustainable, upcycle, vegan, organic, and involved in charity work.

Coming from my background in British Vogue and journalism, I wanted to create a curated shopping platform that offers convenience, confidence, and trust—something I felt was missing in the market, where brands aren’t often vetted for their credentials.”

Challenges with the migration from Onport onto the Modern Dropship powered by Carro Platform

The main challenge was the complexity and scale of migrating to a new platform while ensuring brands could adapt easily, especially those without technical resources.

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“The main challenge was the scale of the project and the fear that our brands wouldn’t adapt easily to a new system. Brands often sit at their kitchen tables without dedicated tech teams, so I was concerned about how they’d handle new integrations. 

Fortunately, because Modern Dropship’s app-based approach is Shopify-friendly and simple to use, the transition was smoother than expected. The biggest pain point was creating clear guidelines for price lists—this process was often confusing for our brands since it was unfamiliar territory.”

The migration process with Modern Dropship powered by Carro’s Team

The FairGround migration was intense but successful, thanks to Carro’s dedicated support team, which made the process manageable despite its difficulties.‍

“The support from the Carro team has been exceptional. Always available, quick to respond, and proactive about helping us solve problems. Their support made onboarding easier. I especially appreciated that they were flexible in supporting brands of all sizes, even those without technical experience, who were even able to have their own meetings with Modern Dropship/ Carro without us. That real-time support and accessibility have been invaluable.”

Why Modern Dropship powered by Carro was the best solution

The decision to partner with Modern Dropship powered by Carro was driven by its user-friendly, Shopify-compatible platform that supported The FairGround’s growth plans and simplified onboarding of new vendors. 

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“Automation has been absolutely critical for us. I focus on curating products, but automating areas like inventory management, product descriptions, and imagery helps us run more efficiently. Automating inventory and product tagging makes it easier to scale. It allows us to manage a curated selection of products effectively, keeping control over what goes live while growing the business.

The team was fantastic. Tyler and Jake were particularly helpful—they were always available for calls whenever we needed support. Their proactive approach made it much easier for our small brands to onboard, especially because many of them don’t have dedicated IT resources. 

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They helped us navigate technical hurdles and provided support that made the whole process seem manageable, even during the most challenging phases. What I like most is the support and responsiveness of the Carro team. They’ve made me feel reassured that I can scale my business without technical worries." 

Ginnie further notes that: "The ease of onboarding brands and ACCESS TO suppliers in the U.S. was a game changer for us, and I truly believe that this platform will transform how we operate. It’s given us confidence that we can grow quickly, efficiently, and with trust in the processes.

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The platform is Shopify-friendly and simple to use, which is crucial for onboarding small brands without dedicated tech teams. I should add WE are a tiny team, mostly part-time, and if we can do it... anyone can.”