The unfortunate truth is that influencer marketing is becoming familiar. In some cases, we may go so far as to say that influencer marketing appears stale to some. With the rise of influencer marketing, influencers began building empires, and brands began climbing their way to the top with influencer collaborations and partnerships. We’ve become familiar with the model — an influencer posts about why they love <INSERT BRAND NAME> while holding a sample of the product and smiling convincingly. We’ll be looking at the best examples of influencer marketing.
Because… there are some brands that are succeeding far above the rest. These brands are managing to strike the right balance between authenticity and advertising to drive sales and growth to their business.
With these 12 brands, we’ll highlight the best examples of influencer marketing, as well as the reason we think they are killing it with their influencer campaigns!
Chubbies Shorts: Authentic Tags and Mentions
Chubbies Shorts is a brand that stands for fun, adventure, and a laidback mindset. In looking through their influencer content, it’s clear to see that they’ve really worked hard to partner with those that encompass the same lifestyle. Chubbies Shorts tagged mentions shows picture after picture of dudes at the beach, teens having fun in brightly colored blazers and ties, and tons of bro-based shenanigans.
In creating their influencer content strategy, Chubbies proved that they knew their audience better than anyone else. They were able to find the right influencers to get their message out and these influencers reciprocated with images that fit the Chubbies lifestyle perfectly. They are one of the best examples of influencer marketing because their influencer content is truly authentic and speaks well to Chubbies’ target customers.
Photo Credit: Pura Vida Bracelets
Pura Vida Bracelets: Capturing the Emotional Center
Pura Vida Bracelets has a similar page of mentions and tags like Chubbies. The difference is that Pura Vida Bracelets has figured out how to capture the entire scope of their potential customers’ favorite things. They have a cohesive set of mentions and tags that show women wearing their bracelets with confidence, but there is a huge amount of diversity among the images. There are women at the beach, women already well into the fall season’s fashions, and even images of DIY projects. Instead of focusing on a particular motif, Pura Vida Bracelets has captured the emotional core of their product and how it appeals to a broad audience.
One look at their influencer content shows you that they are all about leading a fun-loving, relaxed life. They’ve shown that their bracelets match just as well with bathing suits as they do with sweaters. The common element in their influencer content is the emotional core. These women appear peaceful, joyful, and fun-loving. Instead of focusing on a location or a specific lifestyle, Pura Vida Bracelets is focused on the end result — the feeling women have while wearing Pura Vida Bracelets.
Coca-Cola: Multi-Faceted Social Campaigns
Even when Coca-Cola created this in-house campaign for World Kindness Day, they got influencers involved. Street artists Greg Mike, Stefan Kunz, Ricardo Gonzalez, and Timothy Goodman helped to create graphics so that Coca-Cola could flood their feed with over 100 pieces of content meant to spread kindness and love. They used the hashtag #refreshthefeed as an opportunity to clean out old content (archiving/deleting everything that didn’t support their current brand goals), showcase these influencers’ work, and spread a message that promoted positive brand awareness. It appears they’ve also done this a few times, archiving their old content and starting fresh with a different theme.
Now that’s a multi-faceted social campaign!
Photo Credit: Ebay