Welcome to a series designed to turbocharge your Q4 performance with Carro. Over the next few weeks, we'll unpack essential tips, strategies, and resources to set you up for a successful holiday season—and beyond. If you find this series valuable, please don't hesitate to share it with your network!
What to Expect from This Series
Phase 1: Learn to Earn
Master preparing for higher order volumes and optimizing your settings for Q4.
Phase 2: Navigate to Safeguard Profits
Get a handle on efficiently managing returns, refunds, and cancellations to protect your revenue.
Phase 3: Profit & Prosper
See what top-performing Carro suppliers are doing right and learn how to replicate their success.
Let's Dive In!
Phase 1: Learn to Earn + Prepare to Share
In this first phase, we lay the groundwork for Q4 success by focusing on essential best practices for both revenue maximization and seamless collaboration with retailers.
Here's what's on the menu:
1. Syncing for the Season: Preparing for the Holiday Order Influx
As any experienced supplier knows, the holiday season is a period of significant order volume spikes. The best practice here is to be proactive, not reactive.
Imagine you're a cosmetics brand supplier. Last year, you failed to anticipate the holiday surge, resulting in delayed orders and unhappy retailers. This year, you decide to be proactive by connecting with your retailers well in advance to discuss inventory levels, expected fulfillment times, and return policies for the holiday season.
- Start by reviewing your previous year's sales data to forecast demand.
- Then, engage in a conversation with your retailers. Discuss any adjustments needed in inventory or fulfillment times.
- Finally, update any seasonal changes in your return policies to avoid potential misunderstandings later on.
2. Optimize, Don't Compromise: Reviewing Supplier Settings
Your settings aren't just 'set it and forget it'; they're the backbone of your collaborative commerce endeavors. Be sure to revisit things like your brand categories, revenue
Jessica, a supplier of organic pet food, makes it a point to review her Carro settings every quarter to check things like her brand categories, revenue splits, and even holiday-specific return policies. This ensures she’s displaying the most up to date information to her retailers and potential future partners.
- Navigate to the Carro Supplier Dashboard. Learn how here.
- Update your product listings, brand categories, and fulfillment times.
- If you have any special return policies for the holiday season, make those updates as well.
3. Power to the Pricing: Controlling Pricing Rules on the Platform
Pricing is a critical aspect of supplier-retailer relationships, especially during the holiday sales frenzy.
Tom’s boutique coffee brand is often marked down by retailers during sales as it’s a popular product. Using Carro's Pricing Rules, he sets a lower limit to how much the price can be reduced, protecting his brand value, while also ensuring retailers have transparency on their own pricing strategy.
- Head to your Carro dashboard and navigate to Pricing Rules. Learn how here
- Review and adjust your pricing thresholds. This could be by partnership, by specific products, or an overarching rule.
4. Full Price Ahead: Managing Holiday Sales Differently on Carro
During Q4, you might be running a sale on your own site while wanting to keep products at full price on Carro. Meet Carro Price, your solution.
Sarah, a fashion apparel supplier, wants to run a 30% off sale on her website. However, she doesn't want this discount to affect her Carro retailers. Using Carro Price, she sets a fixed price for her Carro listings that is separate from her Shopify store.
- Open your Carro Dashboard and navigate to Carro Price. Learn how here
- Set fixed product and variant prices that are unique to Carro.
- Note: If a retailer applies a discount code to your product, don't worry. The discount comes out of the retailer's share, not yours.
Being a supplier on Carro offers a great opportunity to broaden your revenue streams and acquire new customers. Preparing well can ensure you reap the benefits of collaborative commerce this Q4.
Stay Tuned for Part 2
Join us next week for Phase 2, "Navigate to Safeguard," where we will explore best practices in efficiently managing returns, refunds, and cancellations.
Browse through our favorite Carro blog posts for more insights.
Listen to episodes of "2% The Podcast" to amplify your understanding of Q4 strategies.
Don't forget to follow Carro on social media for regular updates, tips, and tricks.