Best Mirakl Alternatives for 2026

Key Takeaways

• What is Mirakl? Mirakl is a legacy SaaS platform that enables businesses to launch and manage third-party online marketplaces.
• Mirakl's Limitations: While adequate for some situations Mirakl’s high cost, getting stuck into a  vendor lock-in contract, and reliance on separate ecommerce platforms, lead modern retailers to seek for more suitable and modern alternatives.
• Best Mirakl Alternative: For businesses prioritizing ease of use, rapid product expansion, and cost-efficiency, Carro stands out as a leading Brandship and Brand Network Platform c for managing ecommerce operations .‍
• Choosing the Right Platform: Your decision should hinge on key factors like scalability needs, integration capabilities, pricing structure, and overall ease of use.

Mirakl Alternatives at a Glance

Table of Contents

1. What is Mirakl?
2. Why Look for Mirakl Alternatives?
3. Top Mirakl Alternatives for 2026

• Carro
• Marketplacer
• Logicbroker
• Rithum
• Rokt Catalog
• Virto Commerce
• Shopify
• Adobe Commerce

‍

4. How to Choose the Right Marketplace Platform
5. Frequently Asked Questions (FAQs)

‍

What is Mirakl?

Mirakl is a global leader in marketplace software, providing enterprise-level businesses with the technology to launch and scale a third-party seller model.

‍

Its platform is designed to manage everything from seller onboarding and catalog management to order processing and payments. Companies like Macy's, Kroger, and Airbus use Mirakl to expand their product assortments without holding physical inventory.

‍

The platform excels at providing a scalable infrastructure and a wide range of integrations. However, its strengths also come with trade-offs. The high cost, GMV-based pricing model, and the need to integrate it with a separate ecommerce storefront lead many businesses to explore Mirakl alternatives that offer more flexibility or a better total cost of ownership.

Why Look for Mirakl Alternatives?

While Mirakl offers a robust solution, its model isn't the right fit for every business. Common reasons for seeking alternatives to Mirakl include:

‍

• High Costs: Mirakl's pricing, which often scales with your gross merchandise volume (GMV), can become prohibitively expensive as your marketplace grows.
• Vendor Lock-In: As a proprietary SaaS platform, customization is limited. You operate within Mirakl's framework, which can restrict unique business models or deep integrations.
• Dependency on Other Platforms: Mirakl is not an all-in-one ecommerce solution. You still need a separate platform like Shopify, Adobe Commerce, or Salesforce for your storefront, which adds complexity and cost.
• Complex Onboarding: Implementing Mirakl, especially for complex B2B use cases, can be a lengthy and resource-intensive process requiring significant technical support.

Top Mirakl Alternatives for 2026

Exploring different marketplace solutions is key to finding a platform that aligns with your budget, technical resources, and long-term goals. Here are the top Mirakl alternatives to consider for 2026.

1. Carro

Carro is a collaborative ecommerce platform that enables brands to sell more products by partnering with each other. It provides a unified solution for both dropshipping and marketplace management, allowing you to expand your product catalog without inventory risk.

‍

• Features: Carro offers a vast network of brands, one-click product adding, real-time sync of inventory and orders, and automated payouts. It functions as a virtual warehouse, connecting you with supplier partners seamlessly.
• Benefits: The platform is known for its incredible ease of use, cost-effective pricing, and rapid setup. You can start adding partner products to your store in minutes.
• Why Choose Carro? It is the ideal choice for merchants who want to test new product categories, increase average order value, and grow revenue through curated partnerships. It eliminates the operational headaches of traditional dropshipping and marketplace management.

2. Marketplacer

Marketplacer offers a powerful marketplace and dropshipping solution designed for mid-market and enterprise companies. It focuses on enabling businesses to add third-party seller inventory to their existing ecommerce platform.

‍

• Features: The platform provides seller onboarding tools, catalog management, and pre-built connectors for major ecommerce systems like Shopify, BigCommerce, and Salesforce.
• Benefits: Marketplacer allows you to launch a curated marketplace quickly, expanding your product range without needing to replatform or manage inventory.
• Why Choose Marketplacer? It's a strong contender for established businesses that want to add a marketplace layer on top of their current ecommerce setup to test new categories or scale their offerings.

3. Logicbroker

Logicbroker positions itself as an "agentic commerce orchestration engine," using AI to modernize multi-vendor commerce. The platform connects retailers, brands, and B2B organizations with a focus on frictionless connections and data-driven insights.

‍

• Features: Its core offerings include AI-powered product discovery, adaptive integrations that connect to any system, real-time order tracking, and predictive exception alerts.
• Benefits: Logicbroker excels at automating the entire dropship and marketplace process, from onboarding new vendors in days to providing deep visibility into supply chain performance.
• Why Choose Logicbroker? This platform is built for enterprises seeking advanced automation, predictive analytics, and a high degree of control over their entire supply chain network.

4. Rithum

Rithum (formerly CommerceHub and ChannelAdvisor) is a massive commerce network that helps brands and retailers manage their entire ecommerce journey, from product listings to fulfillment.

‍

• Features: Rithum allows brands to manage product content across over 400 marketplaces, centralize inventory, and manage orders. For retailers, it enables dropshipping and the creation of private marketplaces with select brand partners.
• Benefits: Its key advantage is the sheer scale of its network and its ability to simplify operations across countless sales channels. It also offers powerful retail media advertising tools.
• Why Choose Rithum? Rithum is best for large brands and retailers managing complex, multi-channel operations who need a single platform to unify listings, inventory, and fulfillment.

5. Rokt Catalog

Rokt Catalog focuses on streamlining the onboarding of third-party products to be merchandised at key moments in the customer journey, particularly after the initial purchase.

‍

• Features: The platform uses AI to automate over 90% of product onboarding and data mapping, allowing sellers to go live in weeks instead of months. It offers a curated catalog of over 1.2 million products from premium brands.
• Benefits: Rokt Catalog's main selling point is speed. Fast onboarding and seamless catalog activation drive SKU volume and sales velocity from day one.
• Why Choose Rokt Catalog? This is an excellent solution for businesses that want to quickly unlock new revenue streams by merchandising relevant third-party products in post-purchase moments like the thank you page.

6. Virto Commerce

Virto Commerce is a composable ecommerce platform with strong B2B and marketplace capabilities. It is designed for medium-to-large enterprises that require a high degree of customization and scalability.

‍

• Features: Its API-first, headless architecture allows for unlimited integrations and flexibility. It supports complex B2B functionalities like contract pricing, multi-tiered approvals, and bulk ordering.
• Benefits: Unlike Mirakl, Virto offers a fully integrated ecosystem that supports both complex ecommerce and marketplace operations without requiring a separate storefront.
• Why Choose Virto Commerce? It is a future-proof solution for large B2B or B2C enterprises needing a highly customizable and scalable platform for both direct sales and marketplace models.

7. Shopify

Shopify is the world's leading ecommerce platform, known for its user-friendly interface and extensive app ecosystem. While not a dedicated marketplace platform out of the box, it can be transformed into one with the right apps.

‍

• Features: Shopify provides everything needed to run an online store, from storefront design to payment processing. Its App Store includes powerful marketplace solutions like Carro.
• Benefits: It is affordable, easy to set up, and infinitely extensible through apps. This makes it an accessible starting point for businesses of all sizes.
• Why Choose Shopify? For small to mid-market businesses, using Shopify combined with a marketplace app like Carro is often a more practical and cost-effective approach than an enterprise solution like Mirakl.

8. Adobe Commerce (Magento)

Adobe Commerce (formerly Magento) is a powerful, enterprise-grade ecommerce platform offering a comprehensive suite of tools for B2B and B2C businesses.

‍

• Features: The platform includes advanced product catalog management, marketing tools, analytics, and a marketplace extension for multi-vendor functionality.
• Benefits: Adobe Commerce is highly flexible and scalable, with strong community support and a wide range of features to handle complex ecommerce needs.
• Why Choose Adobe Commerce? It is a suitable choice for large enterprises that require a robust, all-in-one platform to manage sophisticated ecommerce operations and a marketplace under one roof.

How to Choose the Right Marketplace Platform

Selecting the right platform is a strategic decision. Use these factors to guide your evaluation:

‍

1. Scalability: Can the platform grow with your business? Consider its ability to handle an increasing number of sellers, products, and transactions without performance issues.
2. Integrations: Does it connect seamlessly with your existing tech stack (ERP, PIM, CRM, etc.)? An API-first architecture is often a good indicator of flexibility.
3. Pricing Model: Is the pricing transparent and sustainable for your business model? Be wary of models based purely on GMV, which can penalize growth. Look for flat-rate or tiered pricing that offers predictability.
4. Ease of Use: How quickly can you onboard your team and your sellers? A platform with an intuitive interface and strong support can significantly reduce your time-to-market.
5. Core Functionality: Does the platform specialize in marketplaces, or is it an all-in-one ecommerce solution? Decide whether you need a focused tool or a comprehensive suite.

FAQs

What is the best alternative to Mirakl?

Carro is a top alternative, especially for brands on Shopify. It stands out for its simplicity, cost-effectiveness, and focus on collaborative commerce, allowing you to quickly expand your product offerings through a network of trusted brand partners.

Can I use Mirakl alternatives with Shopify?

Yes, absolutely. Platforms like Carro are built specifically to integrate seamlessly with Shopify, turning your store into a powerful marketplace or dropshipping hub. Other solutions like Marketplacer and Virto Commerce also offer robust Shopify integrations.

How to migrate from Mirakl to Carro?

Migrating from Mirakl to Carro is a straightforward process managed by Carro's expert team.

What's the difference between Mirakl and Carro?

The key difference lies in their approach. Mirakl is a pure-play marketplace software that requires a separate ecommerce platform to function. Carro, on the other hand, is a collaborative commerce platform that provides a unified, all-in-one solution for dropshipping and marketplacemanagement directly within the Shopify ecosystem, making it far easier and more cost-effective to launch and scale.